Current:Home > MyUnited Airlines passengers to see targeted ads on seat-back screens-InfoLens
United Airlines passengers to see targeted ads on seat-back screens
View Date:2024-12-23 17:09:24
Marketing in the friendly skies is getting personal, with United Airlines now displaying targeted ads on seat-back screens as the carrier looks to cash in on customer data.
United passengers who toggle through the in-flight film and TV show options already see ads during programming. That includes a 30-second commercial that will now reflect the information United has compiled on individual travelers, like where they live and destinations they've traveled to.
"We've built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale," Richard Nunn, CEO of United's MileagePlus, said Friday in a statement announcing the launch.
"There has been a huge strategic shift within this high-growth sector in the past five years, where advertisers and brands have come together to determine how best to connect with consumers in a way that's valuable, effective and personalized," according to Nunn.
The airline has nearly 100,000 seat-back screens across its fleet, with the potential for 3.5 hours of attention per traveler, based on average flight time.
United said it would will only use information on passengers 18 and older, and all customers have the option of opting-out of the targeted advertising at any time.
The Department of Transportation in March disclosed an industrywide review of data security and privacy policies across the nation's biggest airlines to determine if they are adequately protecting passengers' personal information.
"Airline passengers should have confidence that their personal information is not being shared improperly with third parties or mishandled by employees," U.S. Transportation Secretary Pete Buttigieg stated in a statement at the time.
Kate GibsonKate Gibson is a reporter for CBS MoneyWatch in New York, where she covers business and consumer finance.
veryGood! (62)
Related
- Everard Burke Introduce
- Washington state fines paper mill $650,000 after an employee is killed
- Ex-Detroit Lions quarterback Greg Landry dies at 77
- 'Joker: Folie à Deux' ending: Who dies? Who walks? Who gets the last laugh?
- Diddy's ex-bodyguard sues rape accuser for defamation over claims of 2001 assault
- Leslie strengthens into a hurricane in the Atlantic but isn’t threatening land
- Well-known Asheville music tradition returns in a sign of hopefulness after Helene
- Man charged with helping Idaho inmate escape during a hospital ambush sentenced to life in prison
- Wind-whipped wildfire near Reno prompts evacuations but rain begins falling as crews arrive
- Allan Lichtman shares his 2024 presidential election prediction | The Excerpt
Ranking
- Bill on school bathroom use by transgender students clears Ohio Legislature, heads to governor
- Dream On: The American Dream now costs $4.4m over a lifetime
- LeQuint Allen scores 4 TDs as Syracuse upsets No. 23 UNLV in overtime
- Jason Momoa Gets Flirty in Girlfriend Adria Arjoa's Comments Section
- Gold is suddenly not so glittery after Trump’s White House victory
- Billy Shaw, Pro Football Hall of Famer and Buffalo Bills great, dead at 85
- Keanu Reeves crashes at Indianapolis Motor Speedway in pro auto racing debut
- MLB playoffs: Four pivotal players for ALDS and NLDS matchups
Recommendation
-
NFL coaches diversity report 2024: Gains at head coach, setbacks at offensive coordinator
-
SEC, Big Ten lead seven Top 25 college football Week 6 games to watch
-
A buzzing threat? Yellow jackets swarm in North Carolina after Helene destroys their homes
-
North Carolina is distributing Benadryl and EpiPens as yellow jackets swarm from Helene flooding
-
He failed as a service dog. But that didn't stop him from joining the police force
-
What's the 'Scariest House in America'? HGTV aims to find out
-
Jamie Foxx's Daughter Corinne Foxx Says She Celebrated Engagement in Dad's Rehab Room Amid Health Crisis
-
Is Boar's Head deli meat safe to eat? What experts say amid listeria outbreak